George Yip Globalization Drivers
Add RemoveThe final project will be to develop a Global Analysis for a company that is considering market entry into a selected country with a particular product or service.
PreviewThis chapter addresses the following questions: Should a company develop a global customer management (GCM) programme? How can it determine whether to do so? What are the potential benefits and costs?
It begins by examining four types of drivers of GCM: customer drivers, financial drivers, market drivers, and technology drivers. It then discusses what managers need to do to attain the benefits from the four types of drivers.This chapter addresses the following questions: Should a company develop a global customer management (GCM) programme? How can it determine whether to do so?
George Yip's Four Globalisation Drivers
Industry Globalization Drivers
Adobe premiere pro capable video play modules. What are the potential benefits and costs? It begins by examining four types of drivers of GCM: customer drivers, financial drivers, market drivers, and technology drivers. It then discusses what managers need to do to attain the benefits from the four types of drivers.Keywords: global customer management;customer drivers;financial drivers;market drivers;technology driversChapter. 6015 words.Subjects: Business Strategy.